Fondly remembered as Spike Dixon in Hi-De-Hi, Jeffrey Holland is one of our best-loved situation comedy actors. An invaluable member of the repertory company of writer and director David Croft, his many other television credits include Are You Being Served?, Dad's Army, It Ain't Half Hot Mum, Oh, Doctor Beeching!, and You Rang, M'Lord? Written in collaboration with Britain's foremost comedy historian, Robert Ross, producer and presenter of the hugely successful touring show Jeffrey Holland: Comedy Friends and Heroes, this unique memoir reveals the hilarious tales from Holland's long and illustrious career, through the comedy greats that have inspired him, to the comedy colleagues with whom he has worked. There will be heart-warming stories from his twenty-year association with Paul Shane and Su Pollard: BBC's comedy 'A' Team of sitcom. There will be poignant and deep reflection on his all-time favourite comedian, Stan Laurel, and revealing stories of working with the great and good of variety theatre from understudying Frankie Howerd in pantomime, to unforgettable encounters with Ben Warriss, the no-nonsense straight man of Jewel and Warriss fame, via many happy years as part of Russ Abbot's Madhouse. Not to mention blissful thoughts on the joy of The Goon Show, and the thrill of stepping into the huge shoes of Peter Sellers, when the crazy characters were resurrected for Goon Again! Filled with the enthusiasm and affection, The First Rule of Comedy..! is a life told through the eyes of one of the true greats of the genre. AUTHORS: Robert Ross is the leading authority on the history of British comedy. His sixteen books include The Monty Python Encyclopedia, The Carry On Story, Sid James Cockney Rebel, The Complete Terry-Thomas and official BBC celebrations of Fawlty Towers, Last of the Summer Wine and Steptoe and Son. His latest book, Forgotten Heroes of Comedy: An Encyclopedia of the Comedy Underdog, was published by Unbound in 2021. He is a frequent guest on radio, and his many television credits include interviews for What's A Carry On?, Top Ten: Comedy Records, Will the Real Basil Fawlty Please Stand Up?, What the Pythons Did Next, Richard & Judy and BBC News.