Finding a true sense of belonging in today's complex and unstable world. To be like everyone else and to be unique: these conflicting forces to both assimilate and to stand out have operated within us since childhood. They are impulses that exist in each of us, reflective of our human nature. Everyone is born with a unique fingerprint. We possess external and internal qualities that make each of us unique and special. At the same time, humans are social animals, with a biological and evolutionary tendency to belong to groups. We live with perpetual tension, striving to establish our uniqueness at the same time as trying to fit in. This important and timely book explores how balance can be achieved and the importance of such balance at every level of humanity from the personal to the organizational to the global. Individuals, communities, organizations and societies who manage this tension in an effective and conscious way will benefit and experience both the pleasures of belonging and the personal expression of each of the individuals. Moreover, the balance between belonging and personal expression is the key to sustainability and prosperity a phenomenon that this book describes as Unique Belonging. AUTHOR: Danny Gal is an organizational culture and leadership consultant. His mission is to help individuals express their uniqueness whilst fostering a sense of belonging. He is based in Israel. SELLING POINTS: . A fascinating exploration of the conflicting forces of wanting to be unique, and at the same time, fitting in to organizations, communities and society. . A timely and important book at a time of division and conflict everywhere in the world. . The author argues for the need for unique belonging - a harmonious balance of being part of a group in a way that allows us to make a unique contribution to the whole. . For business this book provides original thinking on company culture, individual and team performance, innovation and creativity.