Strategy is a plan of action designed to achieve a long-term or overall aim, and there are many areas in business where a decent strategy will be of value. Strategy is not complex, but it can be hard, because of the pain of having to make choices. In this practical guide, bestselling author Kevin Duncan offers intelligent and quick solutions to tricky business issues through smart strategic thinking and action. He provides 50 smart ideas to help you arrive at your solution (and present it in a way that everyone can understand!). AUTHOR: Kevin Duncan is a business adviser, marketing expert, and bestselling author. His books have been translated into over a dozen languages. He is the author of The Diagrams Book, The Ideas Book, The Excellence Book, The Smart Thinking Book, The Business Bullshit Book, The Intelligent Work Book, The Bullshit-Free Book and The Sustainable Business Book (all published by LID).