This book is written for those who are interested in the experience and the meaning of architecture in general. The speed and directness with which we share new images online causes the image to flatten out because the content becomes less relevant. We are consuming each other's ideas instead of researching and deepening the meaning of our own ideas. Not that this is a bad concept, although it does give any image a kind of emptiness. The modern age is one of daily immersion in an abundance of repetitive images and issues. In this book Misak Terzibasiyan points out a number of problematic issues of this development. It leads to "information vexation" which deprives everything one reads and sees of quality and meaning. The image flood that engulfs us is more about seduction than about substantive content. AUTHOR: Misak Terzibasiyan (born in Helsinki, 1964) is a Dutch architect of Finnish and Armenian descent. He studied at the Eindhoven University of Technology before working as an architect in Cologne and setting up his own practice in Eindhoven in 2003. Since then, Misak has received numerous national and international awards and nominations. 60 colour images