InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning(s) you will find ways of applying or just pondering on them that incite insight and add to a sense of smartness. The range of inspiring quotes, aphorisms and words provided aim to illuminate, trigger debate, conversation and reflection that will enliven and enrich your writing and thinking. From the arts to sciences, advertising to psychology, this book encompasses it all. You will encounter writers, lyricists, firebrands, psychoanalysts and complexity theorists, The New Yorker cartoons, Spartan mothers and tractor boys, as well as learn the difference between jumbo jets and mayonnaise, and the significance of the number 45. AUTHOR: Anthony Tasgal is a lecturer, speaker and strategist whose main occupation is advertising and marketing. He specialises in storytelling, behavioural economics and insights, and greatly enjoys etymology and comedy. He is the author of the award-winning books The Storytelling Book and The Inspiratorium. SELLING POINTS: . Centred on the identification and propagation of insight . A plethora of insightful and intriguing techniques around business development, innovation and smart thinking . Covering a range of interesting and socio-normative themes from areas in the arts, science, technological innovation, etymology, ancient history and behavioural economics and psychology . Written by an extraordinary author with a multifaceted array of interests and specialities which have cultivated a body of work structured towards the attenuation of knowledge, conversation and debate . A must-read for book lovers who wish to expand their personal cultivations and explore new methods for growth.