Whether we are exploring a new idea, new career, or new endeavour, we encounter self-doubt, fear of failure and risks. Drawing on behavioural economics, psychology, and self-leadership principles, these strategies/exercises will give you a jumpstart and position you for success immediately after launch. This book draws on Sanyin's experience in behavioural science and economics, interviews on innovation, and in mentoring entrepreneurs. It also draws on ideas such as turning failures into brilliant mistakes, and many more. Short, sharp, snappy and impactful. This book makes any launch achievable. AUTHOR: Sanyin Siang is the Executive Director of the Coach K Center on Leadership & Ethics (COLE), a laboratory for leadership, at Duke University's Fuqua School of Business. SELLING POINTS: . A practical guide to successfully launching ideas, careers or businesses . Written by a leading and influential (over 500k LinkedIn followers) career and business coach . Contains a unique combination of behavioural economics, psychology, and self-leadership . Benefit from immediately applicable exercises and techniques . Attractively designed another book in the highly successful Concise Advice Series