Set Design for Printed Matter - A New Approach to Graphic Design

Set Design For Printed Matter explores the endless possibilities and powerful impact of using the materials and techniques of set design in graphic design projects. Set Design For Printed Matter explores the endless possibilities and powerful impact of using the materials and techniques of set design in graphic design projects. From editorial projects, posters, and flyers to illustrations for magazines or advertising campaigns, this inspirational volume features a variety of playful international projects by the most respected professionals in the field. The works featured are sure to inspire graphic designers to conceptualize, create, and innovate. In an era of ubiquitous digital images, handmade designs carry unexpected force and creativity. Set design is more than prop building; it is a combination of craftsmanship, creativity, and styling in which textures, colours, and shapes all play a part in creating an image that conventional graphic design techniques simply cannot achieve. Going behind the scenes of the design process, this book examines creative and strategic elements of set design such as handmade craftsmanship and 3D graphics. By deploying complex paper techniques and materials as well as an infinite variety of objects, the results create a world in which imagination and reality overlap unexpectedly. This title is the paperback version of Scenographics. AUTHOR: Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360 Degrees magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.