Scripted - Custom Lettering in Graphic Design

Rediscover the creative and expressive power of handmade characters with these modern hand-lettered works of art produced by graphic designers from around the world. After decades of using software as their exclusive work tool, graphic designers today are rediscovering the creative and expressive power of handmade characters: lettering has distinctive visual impact and provides endless possibilities for the expression of ideas through a more artful use of type, texture and volume. This results in personal, timeless 'works of art' and a richer aesthetic experience. This publication, now in paperback, brings together a wide range of custom lettering projects produced by graphic designers and typographers from around the world. It focuses on the design and creation processes and on the application of lettering projects on different supports, such as billboards, public walls, invitations, and menus, serving as decoration or part of a branding system. Discover this versatile art form with this unique book. AUTHOR: Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China) and Doctoral Supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. He is a prolific editor whose titles focus on design, art and lifestyle. He is also the editor of Design 360° magazine and Asia-Pacific Design yearbook. He has been invited to lecture at numerous universities, design academies and organisations, and he has been a jury member for China's most prestigious design and illustration awards. SELLING POINTS: . A perfect collection, now in paperback, of modern hand-lettered artworks for graphic artists, creative professionals and illustration students, or anyone with an appreciation of hand drawing and visual languages. . Lettering is a recently-rediscovered art form that is quite popular in today's graphic design world. . Exceptionally visual and highly inspirational. 350 colour illustrations