Good design is something we often recognize but can't express in words. This graphically delightful primer handily defines the seven characteristics of good design and shows why it matters. It is guaranteed to raise readers' Design IQ! What do a folding bicycle, umbrella, toilet brush, and water bottle all have in common? They are examples of good design - something we often recognise but can't express in words. This graphically delightful book is guaranteed to raise readers' Design IQ by defining the seven characteristics of good design. Each chapter describes one characteristic, accompanied by five product examples illustrated in cut-paper art. The colourful artwork and clear, simple language make complex and sometimes abstract ideas easy to understand, even for those without a design background. Creatives of all ages will enjoy learning about a wide range of smartly designed, everyday objects that work well, look beautiful, open our minds to new ideas, and stand the test of time.This book by a 40-year design-industry veteran targets creatives of all ages, including tweens, teens, and STEAM students and their parents, by making a complex subject accessible. Each of the seven chapters defines and explains a characteristic of good design, accompanied by five examples of product designs rendered in cut-paper art. The colorful artwork and clear, simple language make complex and sometimes abstract ideas easy to understand. Readers will see a wide range of everyday objects that meet the criteria for good design: works well, looks good, opens our minds to new ideas, improves lives, brings joy, is innovative, and stands the test of time. AUTHOR: Philadelphia-based Lisa S. Roberts has been working in the design industry for over 40 years as a product designer, author, host of a TV docuseries on design, and lecturer. She is a trustee at the Cooper Hewitt Smithsonian Design Museum and the Philadelphia Museum of Art.. 65 colour images