We live in a competitive world. You are expected to do well in school so you can get into a good university, a good job, and a good life. Good in this context means better than. On the other hand, creation is the ability to bring new ideas into the world in business, philosophy, the arts, and life. In reality, the road to creation is paved with blood, sweat and tears. If you really want to offer something that is genuinely creative or innovative, you need to dare to be different! This challenging and original book blends interdisciplinary insights from technology, the arts, popular culture and more, in order to unlock the secrets to genuine innovation and creativity. For anyone wanting to move beyond merely competing, this book contains compelling insights and inspirations to help effect real change. AUTHOR: Magnus Lindkvist is a renowned trendspotter, futurist and award-winning speaker. He is the author of seven books, the most recent being The Reset Book. He is based in Sweden, but his work takes him all over the world.