Virtually everyone sells in some capacity today, and we can become better at selling by becoming smarter at it. In today s highly competitive marketplace, creating an advantage through sales is imperative. Distilled into this single, handy-sized volume are twenty tips, advice and techniques to help anyone to improve their sales capability. It provides insights and tools to develop a more considered, smarter approach to overcoming any sales-related problem and situation. Each piece of advice is accompanied by graphic aids to aid understanding. AUTHOR: Mark Edwards is the founder of Whiteboard Strategies, a consultancy that specializes in sales training and visual communications. He is the author of The Visual Communications Book. SELLING POINTS: . The smarter way to achieve successful sales . Contains proven techniques for effective selling . Virtually everyone sells today this book will help anyone to become better at it . Part of the bestselling "Concise Advice" series stylishly presented (with diagrams and illustrations) and easy to understand and apply . Written by an experienced sales trainer and bestselling author