Long used in mass media entertainment, chimpanzees are recognized and loved by people of all ages. In spite of their popularity, chimpanzees are threatened by a disappearing habitat, poaching and disease. In 1984, demand for lab chimpanzees skyrocketed when scientists discovered that chimpanzees could be infected with HIV. Only four years later, the chimpanzee's status moved from threatened to endangered. CHIMPANZEE RESCUE explains the innovative strategies conservationists are using to prevent its demise. While much is being accomplished through increased public awareness and conservation management, much needs to be done. The recent Ebola outbreak, a deadly virus that also affects humans, devastated chimp populations in central Africa. It's a grim reminder of how biologically similar our species are. AGES: 10+ AUTHOR: Patricia Bow is a former librarian who studied journalism SELLING POINTS: The Firefly Animal Rescue identifies endangered and threatened species and what is being done to protect them. Combining lively, accessible text and stunning colour photographs, each book provides a detailed overview of the species, describing its characteristics, behaviour, habits, physiology and more. REVIEWS: "These attractive books are a call to action... fascinating readable accounts." - School Library Journal "Succinct introductions to the science and practice of wildlife conservation... written in accessible, lively language." - Booklist ILLUSTRATIONS: 50 colour photographs