AIFD Guide to Floral Design: Terms, Techniques and Traditions

The most complete collection of floral design information available in one book, making it the floral designer's ultimate reference book. The AIFD Guide to Floral Design is the floral designer's ultimate reference guide. Everything from plant physiology to design elements to cut flower care and handling is covered in this meticulously complied compendium. Don't expect a lot of pretty pictures, do expect the most complete collection of floral design information available in one book. This book is a must for every serious floral designer. AUTHOR: Established in 1965, the American Institute of Floral Designers is the floral industry's leading nonprofit dedicated to establishing and maintaining the highest standard of professional floral design. AIFD's worldwide accredited members present educational programs and design flowers for such renowned events as the Academy Awards and presidential inaugurations. SELLING POINTS: . Updated edition gives a precise name or title to everything that florists touch . This definitive reference manual tackles every aspect of floral design in great detail, including its cultural history . An essential, illustrated textbook for students of floristry and the definitive resource for professional florists 250 colour and b/w images