"They were pure rock - and I never saw a band perform quite like they did. They owned the stage and each member had their own special and specific contribution. And to see them live - to capture those moments onstage - well, it was like watching kings surveying their kingdom. Their kingdom was the stage." - Terry O Neill Four men took the stage for the very first time. Their first gig was in a basement below a record shop, but at the peak of their success, they played to over 50 000. An early manager commented that the band would go down like 'a lead balloon'. The 'a' was dropped and 'zeppelin' substituted, and out of an insult, Led Zeppelin was born. Jimmy Page, John Paul Jones, John Bonham and Robert Plant were all experienced and respected musicians in their own right. When they formed a band, they transformed the way we listen to rock. But it wasn't just their music that would shake the world. Their performances left millions with the memories of a lifetime. In partnership with ACC Editions, Iconic Images has created a book that celebrates the live performances that defined a generation. Photographers, including the world-famous Terry O'Neill, Michael Brennan and Baron Wolman have opened up their archives to present Led Zeppelin: Live. With more than 200 million records sold world-wide, including eight consecutive number one albums in the UK alone, Led Zeppelin were inducted into the Rock and Roll Hall of Fame in 1995 and received a Grammy for Lifetime Achievement in 2005. Rolling Stone magazine named Led Zeppelin one of the greatest acts of all time. The three surviving members are recipients of Kennedy Center Honors, and some of the most well-known faces in the history of modern music. SELLING POINTS: . Includes many rare and unseen photos of the band on and off stage . Extensive commentary throughout from top photographers: Terry O'Neill, Michael Brennan and Baron Wolman . A mixture of black & white and colour photography . Edited by Dave Lewis, the author of several acclaimed Led Zeppelin books 200 colour images