Stuck in a dead end job? A loveless marriage? Let Tim and Eric apply The Zone Theory to your life! TIM & ERIC'S ZONE THEORY starts off as a strange but seemingly earnest self-help program, but it gradually becomes clear that The Zone is a dangerous and violent cult and this book is meant to indoctrinate and brainwash the reader, urging them to abandon or murder their families amongst other unspeakable things.

ZONE THEORY will be a four-colour book with an array of design elements-charts, photographs, sidebars, fake advertisements. It will reflect Dada-influenced, absurdist, kinetic tradition of the authors' Adult Swim TV-series Awesome Show, Great Job!, appealing to the duo's die-hard fan base but also make waves beyond their established following.