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I'M Afraid Debbie From Marketi

Morten Munster
Paperback Book  |  Business Leadership & Management  |  25 Mar 2021
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I'M Afraid Debbie From Marketi/Product Detail/Business Leadership & Management
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How to Use Behavioural Design to Create Change in the Real World

In this ground-breaking book, author Morten Münster presents a set of rules that individuals and companies can follow to bring about necessary change.

Using behavioural design and an accessible four-step method, he shows how people can be persuaded to do one thing instead of another and thereby achieve success.

By examining an array of examples drawn from business, government, various public groups and institutions he demonstrates how the rules can be learned and applied in different contexts.

Title: I'M Afraid Debbie From Marketi

Format: Paperback Book

Release Date: 25 Mar 2021

Author: Morten Munster

Sku: 3197618

Catalogue No: 9781786279484

Category: Business Leadership & Management

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