Framers

The 2-million bestselling authors of Big Data now show the limits of data, and explain the incredible power of human ingenuity to get better results than anyone could have previously imagined.

A Financial Times and Economist Book of the Year
'Wonderfully stimulating... will teach you to see around corners' -- Tim Harford

The power of mental models to make better decisions

We're always told that humans make bad decisions and that more data is better. But this is backwards- people are actually good at decisions because we use mental models and can envision new realities outside of data. Great outcomes don't depend so much on the final moment of choosing but on generating better alternatives to choose between. That's framing. It's a cognitive muscle we can strengthen to improve our lives, work and future -- to meet this historical moment. Framers shows how.