A revelatory guide to creativity in business from Nike's pioneering Chief Marketing Officer

'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire

- How did Nike go from being a small sneaker brand to the world's most revered company?
- Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?
- And what can any founder or marketer learn from them?

Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative- emotion by design.

'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans

'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance

'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy