World Class

What elite sport can teach us about high performance leadership, from World Cup winner Will Greenwood, and leading executive Ben Fennell


What gives the world's best leaders the edge?

Will Greenwood is best known for being an integral part of the 2003 Rugby World Cup-winning team. Ben Fennell has spent over 16 years helping the world's biggest businesses and brands grow. Together, they have established that world-class performance - in both business and sport - requires a fresh approach, and a new set of behaviours.

Having spoken to inspirational leaders across all areas of business and sport, including Michael Johnson, Tanni Grey-Thompson, Rio Ferdinand, Dame Carolyn McCall, Dave Lewis and Sir Clive Woodward, the authors have identified the key characteristics of world-class performance. These guiding principles of celebrating difference, forging togetherness and accelerating growth constitute a new framework for modern leadership.

Packed with insightful personal stories, and often painfully learnt lessons, Will and Ben offer a new playbook for world-class leadership, learning and growth.