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Brandsplaining
Jane Cunningham
Paperback Book  |  Society & Culture  |  01 Jun 2021
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Brandsplaining/Product Detail/Society & Culture
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If you thought misogynist marketing ended with #MeToo, think again

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling \"fempowerment\" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution- a framework to follow for marketing that is fresh, exciting, and - at last - sexist-free.

Title: Brandsplaining

Format: Paperback Book

Release Date: 01 Jun 2021

Author: Jane Cunningham

Sku: 3150514

Catalogue No: 9780241456002

Category: Society & Culture

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