Two of the UK's leading economists call time on selfishness as the engine of prosperity

The idea that people are basically driven by individualism and economic incentives, and that prosperity and good societies come from top-down leadership, has dominated politics for the last thirty years (from some perspectives, much longer). This book shows that the age of homo economicus and centralisation is coming to an end. Instead, Collier and Kay argue that community and mutuality will be the drivers of successful societies in the future - as they are already in some parts of the world. They show how politics can reverse the move to extremes of right and left in recent years, that the centre can hold, and that if we think differently we can find common ground to the benefit of all.