Do As I Say

Human beings exploit other human beings in a multitude of ways. What does cult behaviour teach us about how this happens, why it happens and how we can self-protect?

Coercion, control, gas lighting and bullying are the tools used by the charismatic leaders of cults such as NXIVM, Heaven's Gate, Jim Jones, the Branch Davidians at Waco and The Family in Victoria.

Over and over again, smart, educated people fall for these tactics, trading their freedom for psychological and sometimes physical bondage.

In Do As I Say, Sarah Steel provides insights into the problematic behaviours that occur in cults and how they are revealed in society in general. What can cult behaviour teach us about leadership? How can we better recognise and resist the unhealthy pressure applied by bosses, lovers, politicians, advertisers and businesses, religious leaders and friends that force us to act against our interests?

Sharing the stories of former cult members with compassion and honesty, Sarah reveals that we are all susceptible to the power of cult behaviour and shows us how to recognise it.