At the heart of being human is the desire to belong. It can make us unspeakably vulnerable to the manipulations of others. Cult leaders prey on this desire, but so do many unscrupulous operators hiding in plain sight. Sarah Steel, the creator of the popular Let’s Talk About Sects podcast, has researched the cults you’ve heard of – and dozens you haven’t. What strikes her most are not the differences between bizarre cult behaviour and ‘normal’ behaviour but the depressing similarities. Her work reveals that we are all susceptible to the power of cult dynamics. In Do As I Say, Sarah Steel tells the human tale behind the sensationalism. Sharing deeply personal stories, gathered over years of interviews with survivors, and some shocking tales about the world’s most famous cults, she reveals the high cost of unchecked coercive behaviours to individuals and communities at large.