Think Like An Anthropologist by Matthew Engelke is a Reading Paperback Book. Essential reading for anyone who wants a fresh take on our cultural values that goes beyond economics, psychology and politics

What is anthropology? What can it tell us about the world around us? And why do we need it?

For well over one hundred years, social and cultural anthropologists have traversed the world from Melanesia to suburban England, Taipei to Wall Street, uncovering surprising facts, patterns, predilections and, sometimes, the inexplicable, in terms of how humans organize their lives and articulate their values. By weaving together theories and examples from around the world, Matthew Engelke brilliantly shows why anthropology matters- not only because it helps us understand other points of view, but also because in the process, it reveals something about ourselves too.