In His International Bestseller Leading Change, Kotter Provided An Action Plan For Implementing Successful Transformations. Now, He Shines The Spotlight On The Crucial First Step In His Framework: Creating A Sense Of Urgency By Getting People To Actually See And Feel The Need For Change. It All Starts With A Sense Of Urgency -- Complacency And False Urgency -- Increasing True Urgency: One Strategy, Four Tactics -- Tactic One: Bring The Outside In -- Tactic Two: Behave With Urgency Every Day -- Tactic Three: Find Opportunity In Crises -- Tactic Four: Deal With Nono -- Keeping Urgency Up -- The Future: Begin Today. John Kotter.