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Magazine Wars tells the story of two women, Nene King and Dulcie Boling, who started a circulation war that re-wrote the rules of journalism in Australia. Flamboyant deputy editor Nene King storms out of New Idea to become editor of Womens Day, determined to overthrow the immaculate queen of womens magazines, Dulcie Boling. The new journalism was a potent mix of celebrities, gossip, clairvoyants, paparazzi and gave rise to cheque book journalism in Australia. The Magazine Wars create a monster, but will it finally turn on its makers?