Warning: Moderate impact coarse language and/or themes.

The signing of 2 Chainz and his T.R.U. imprint to the Island Def Jam Music Group was celebrated earlier last year with a performance at downtown New York hotspot S.O.B.’s, the rapper’s first N.Y. concert. “2Chainz is a veteran who chooses being catchy over being cool,” raved the New York Times the next morning. “He’s an inadvertent humorist, and awe and wonderment often sneak into his verses, as if he’s still surprised by every blessing his new success affords him.”

An onslaught of media attention ensued: XXL magazine ranked Chainz as “arguably the hottest MC out right now without a proper solo album under his Gucci belt.” Covers of The Source and The Fader announced a new star on the horizon. A glowing follow-up release-week piece in the New York Times proclaimed “2 Chainz oozes with intangibles. No rapper currently working conveys a sense of impending arrival the way he does… The confidence and directness he displays make him an underdog worth rooting for.” Last week's album release was punctuated by an appearance on NBC’s Late Night with Jimmy Fallon, where 2 Chainz performed a medley of "No Lie” and “Spend It” with The Roots.