Gruen Planet runs an X-ray across the world each week, unpicking the stories that affect us all. How do you protect an unstable government when a backbencher goes feral? Does Tiger cut it anymore as a business? What was the Dalai Lama doing on Masterchef? Wil Anderson is joined by Todd Sampson and Russel Howcroft, along with some of Australia's smartest communications experts. They take us inside the persuasion business and explain why the world appears, not as it really is, but as others want us to see it. Why everything is spin, branding, advertising and image control.