Every year there are albums eagerly anticipated, be it from hot young names, established legends or – and this is usually the most exciting of all the categories – those bands you know are on the verge of greatness.

As Dragonforce prepare to unleash their fourth album Ultra Beatdown, anybody who understands the world of metal can’t have any doubt that we are about to witness a band going from being ‘potential international stars’ to a ‘major global phenomenon’.

‘Through The Fire And Flames’, from previous album Inhuman Rampage has become a modern day power metal anthem, thanks to Guitar hero 3 and the legend that it is reportedly ‘impossible’ to perfect on expert level (although some have bravely tried). The band’s sales prowess combined with a live reputation that puts many of their peers to shame means Dragonforce have earned the cachet of being the most successful new British metal act in America for two decades!

With a story this compelling and a national tour looming in the wings, Dragonforce are poised to take full advantage of their reputation as both performers and the buzz that’s building around them. An integrated campaign that covers press, radio and on-line has already begun and combines with an outdoor streetposter and viral on-line campaign which covers all bases.