Strategic Prospecting: The No-Nonsense Sales Guide To Consistently Winning New B2B Clients

Decision-makers deal with a constant stream of emails, calls and notifications every day. Overloaded inboxes and increasingly strict filters are making traditional prospecting methods 'send more messages, make more calls' less and less effective. Strategic Prospecting shows you how to get noticed in an increasingly crowded environment. Step by step, you will learn how to build a structured approach: from developing a clear strategy and creating relevant prospect lists to writing effective cold emails, designing sequences and using proven scripts. No theoretical concepts, but a practical guide full of examples and proven techniques that will help you start more conversations and move opportunities forward. 'This is not a tips and tricks book. People are looking for value, trust and a reason to take action now. Jorik understands this: he doesn't build a sales funnel, he builds a runway. Read it, highlight it, fold down the corners and put it into practice. - Michael Humblet, Founder of Chaomatic, Co-founder of School of Sales and author of Why Now. Jorik is the man who loves prospecting, learns by doing and teaches others how to do it: Go Johnny, erm Jorik, go go! A great book and highly recommended. - Peter Snauwaert, Sales Manager at Cronos Group. This book brings traditional prospecting into the modern ICT world. - Frank Borgenon, Sales Manager at Equans. AUTHOR: Jorik Van den Bosch is founder of Wennovate and co-founder of School of Sales. He helps organisations build their outbound sales approach and generate qualified meetings. Previously, he worked as a sales engineer and business developer at more than ten high-tech companies and start-ups. He supports companies with innovation, AI and digitalisation projects and shares his no-nonsense approach through workshops and keynote presentations. SELLING POINTS: . Based on proven B2B-prospecting strategies from more than 350 companies; no theory, just what works in practice . Written for entrepreneurs who want to grow through smart, predictable and scalable prospecting . The first practical book to explain prospecting in a clear and straightforward way . A practical guide packed with tips, frameworks and step-by-step approaches you can apply immediately . Practical tools: checklists, cold email scripts and useful AI tools