Perfect Pitch: A Structured Method To Convince Decision-Makers

This book is a practical guide to mastering the art of pitching. It explains how to structure a compelling pitch by combining storytelling, clear logic, and an understanding of how decisions are really made. Blending psychology with real-world experience, it provides a step-by-step method, tools, and checklists to help entrepreneurs, executives, and professionals persuade any audience and turn ideas into convincing, fundable projects. AUTHORS: Benjamin Beeckmans is the former Director of Company-Specific Programmes; he currently teaches Entrepreneurship at SBS and is the CCO at Paynovate. Bruno Wattenbergh is Senior Advisor and Ambassador for Innovation at EY and the Academic Director of the Solvay EMBA and Accelerated Management Programme. SELLING POINTS: . Delivers both the why behind pitching and the exact steps to make it work . Built on real investor logic, not guesswork . Helps you not just present your project, but refine, test, and strengthen it from day one