Milk Mustache: The stars. The stories. The staches.

125 unforgettable ads and exclusive behind-the-scenes stories celebrate the iconic Milk Mustache, one of the most beloved ad campaigns in pop culture history. With a foreword by Whoopi Goldberg. It was everyone's favorite ad campaign-a cultural phenomenon that asked one simple question: Got milk? The answer was provided by a parade of the world's biggest celebrities, all proudly wearing a white milk mustache and accompanied by ad copy extolling milk's benefits. The campaign launched in January 1995, and, within days, it was everywhere, embedding into mainstream pop culture in a way that continues to reverberate decades later. Here, the very best of those unforgettable ads are collected in one beautifully produced volume. Included are 125 full-color, full-page portraits featuring iconic stars from movies, television, music, sports, and fashion-photographed by some of the most legendary names in the business. From Oscar winners to Olympic gold medalists, sitcom stars to supermodels, these are the milk mustache moments you remember . . . and a few surprises you may have forgotten. But this lively book delivers more than just the images. It also features exclusive behind-the-scenes stories from author Bernie Hogya, one of the ad campaign's original creators-offering up an insider's look at what really happened on set and the moments that never made the headlines. Packed with 1990s and early-2000s nostalgia, this star-studded compilation is the ultimate tribute to one of the greatest ad campaigns ever. Includes the following: . 125 full-color, full-page portraits by some of the world's best photographers, curated into chapters for Models, Movies, Television, and Sports . A foreword by world-famous actor and comedian Whoopi Goldberg, a participant in the Milk Mustache campaign . Behind-the-scenes stories and gossip from one of the campaign's founders, who was on set or supervised every ad in the series . An index of all the stars and photographers featured in the book AUTHOR: Bernie Hogya is an award-winning creative director who cocreated the iconic Milk Mustache campaign and has written three books about it. A New York Times bestselling author, he has also written acclaimed music biographies and a tribute to Laurel and Hardy. He lives in Delaware. SELLING POINTS: . PACKED WITH CELEBRITIES: Full-color, full-page portraits of stars of movies, television, music, and fashion. . TOP PHOTOGRAPHERS: The images used in the campaign were captured by some of the best photographers in the business. . EXCLUSIVE BEHIND-THE-SCENES STORIES: Author Bernie Hogya, one of the creators of the campaign, was on set or supervised all of the ads in the campaign and shares the backstage gossip. . FULL OF 1990s and 2000s NOSTALGIA: With its launch in 1995, the Milk Mustache ads captured the cultural zeitgeist during its 20-year span.