Guide to Producing a Fashion Show

Guide to Producing a Fashion Show, Fifth Edition, explains all aspects of fashion show production including: reasons to produce a show, planning, model selection, merchandise selection, staging and music, budgeting, show preparation, execution, and evaluation. The fifth edition includes behind-the-scenes examples, best practices, and innovative approaches in fashion show production like the use of social media, augmented reality, and immersive spaces. The book explores diversity, cultural appropriation, and sustainability as they pertain to fashion show production. Whether you are experienced or a novice, this text shows you step-by-step how to plan, organize, promote, and execute an exciting fashion show.