Researching Gender and Media

This is not merely a book on methods; it is a toolbox designed to provide students with the critical guidelines and ethical reflections needed to conduct research on gender and media. It serves as an indispensable researcher’s companion, guiding them through every step—from selecting a research topic to drawing meaningful conclusions from their analysis.

The emphasis is on critical thinking and reflection in relation to inequalities, power, and privilege, asking readers to consider the consequences of research choices and guiding them through difficult dilemmas in relation to methods and ethics. With a focus on mass media, a variety of methods and methodologies are discussed, which can be used to study media representations, production, and consumption. Throughout, text boxes, references to further reading, exercises, and contemporary case studies help readers understand how to apply specific methodologies and methods in their research.

Researching Gender and Media is essential reading for any student interested in doing research on gender and media from undergraduate to graduate level. The book will also benefit instructors teaching research methods courses with a focus on gender and media.