Not yet released - Shipping date approx. 03 Jul 2026
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Qualitative Methods in Digital Inquiry shows how to design, conduct, and analyse qualitative research in online and technology-rich settings, from virtual ethnography and netnography to visual and arts-based approaches.
Key features include:
• Clear, step-by-step coverage of core methods such as ethnography, case study research, grounded theory, phenomenology, and discourse analysis, with guidance on adapting each approach to platform-based data and hybrid field sites.
• Direct answers to common problems in online fieldwork, including access, consent, anonymisation, and working with large text or platform archives without losing context.
• A balanced approach to research tools, including computer-assisted qualitative data analysis software (CAQDAS) and AI support for coding or text analysis, with emphasis on transparency, reflexivity, and research ethics.
Written for PhD students, early-career researchers, and instructors across the social sciences and management, the book also supports applied researchers in UX, market research, and organisational development.
Title: Qualitative Methods in Digital Inquiry
Format: Hardback Book
Release Date: 03 Jul 2026
Author: Lukasz Sulkowski
Sku: 3639449
Catalogue No: 9781041339465
Category: Reference & Encylopaedias
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