In an era of relentless competition, how can an enterprise achieve sustained and lean growth? Ji Qi, the architect of three NASDAQ-listed companies - Ctrip, Home Inns, and, finally, H World Group - offers profound answers and reflections in this seminal work. More than a memoir, this book is a transformative map of thinking that weaves together philosophical inquiry, scientific principles and hard-won business practices. Ji Qi argues that breakthrough success requires a fundamental shift from simply chasing profits to creating genuine value. He reveals how a founder's quest for Truth, Goodness and Beauty becomes the silent architect of corporate culture, product design and lasting legacy. Furthermore, the journey of his H World Group becomes a compelling parable for our time, illustrating how disruptive innovation is an act of re-imagination and how simplicity is the ultimate sophistication. AUTHOR: Ji Qi is the Founder and Chairman of the H World Group. He was previously the founding CEO of Ctrip.com and the Home Inns Group. All three companies are now publicly listed on NASDAQ.