With WHERE IS MY HEAD?, his first full-length album since 2019, Indonesian-born artist Rich Brian redefines success on his own terms. No longer chasing hits, he turns inward — creating the most vulnerable and honest music of his career. The result is a cohesive, deeply personal body of work that strengthens his bond with an ever-growing fanbase. Brian handled most of the production himself, shaping an analog-forward sound rooted in his self-taught mastery of synthesizers and keyboards. He sings more than ever before, with a newfound confidence and maturity that signals real artistic growth. WHERE IS MY HEAD? isn’t just a return — it’s a revelation.

Each track answers one central question: how can I make art that truly makes me happy? To visually explore this feeling of self-reflection, the album introduces two versions of Brian — a MAESTRO who scores music for the dreams of MOVIE BRIAN, who exists unaware inside the world the Maestro has created. This surreal, introspective concept is brought to life through a series of cinematic music videos and visualizers, all directed by Jared Hogan, expanding the depth of the album into a fully realized narrative world.