It covers essential topics of retail marketing and management, beginning with a history of retailing practices to understand the background behind retail’s position within society. It then moves on to recent innovations and trends that are leading the field today. Supported by international examples throughout, the textbook also examines topics such as strategy, customer experience, supply chains and merchandising to ensure students gain an understanding of the whole retail process.

Written by a retail expert, it also covers important discussions of ethics in retailing, sustainability considerations as well as multi-channel methods including the combined use of physical and digital channels in ‘phygital’ retail. Real-world examples from companies such as Cadbury, Tiffany and Co, Wilko and H&M Ginza, Japan, and vignettes from industry professionals and customers ensure students put their understanding of the theory into practice. Retail Marketing includes in-text learning features such as learning outcomes, a glossary and exercise questions.

This textbook is ideal for postgraduate students taking modules on Retail Marketing as part of their Retail or Marketing degrees.