From suits to socks, tuxedos to ties, this is an utterly unique and visually exciting look at how fashionable men have been rocking polka dots, plaids, and paisley at home, at work, and at play throughout history and across the globe. Nothing embraces the post-Covid aesthetic like a good print, and as gender-specific rules become increasingly irrelevant, today's men are flaunting colourful patterns as proudly as ever before. This engaging and well-researched book brilliantly traces today's eye-popping prints and embellished fashions from their historical origins. In dazzlingly illustrated chapters that focus on one specific type of print, Kit Neale traces the historical and geographical origins of contemporary trends. As multifaceted as its subject matter, the book examines floral and animal themes, camouflage and paisley, geometrics and type, even storytelling and photography - all with a wide range of relevant imagery, art and cultural history, celebrity images and fashion editorials. Whether your sartorial taste is safe or sparkly, you'll find inspiration and insight on every page. AUTHOR: Designer Kit Neale has collaborated on projects with leading global brands such as IKEA, Coca-Cola, and Kew Gardens and is currently the Program Director for Textiles at Loughborough University in England. SELLING POINTS: . PERFECT FOR fashion professionals and enthusiasts, and readers with an interest in the history of fashion and design. . INIMITABLE: A survey which ties together men's fashion and design history on an international scale, taking in a huge host of reference points which incorporate art history, fashion, pop culture and design. There are no books on the market like this. . WIDE APPEAL: The variety of reference points will engage readers with a range of interests. . A RISING TALENT: Kit Neale has already achieved critical and commercial success and amassed a host of professional and academic credentials. . INSIDER INSIGHT AND ANALYTICAL ACUITY: Each chapter is introduced by a leading journalist, editor, academic or fashion professional. . CURRENT: Taps into current trends surrounding print in men's fashion. 250 colour illustrations