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A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and emerging democracies is predictable, this book suggests a ground-breaking cross-cultural model with theoretical and strategic global implications.
Ideal for readers interested in business leadership & management.
Title: A Cross-Cultural Theory of Voter Behavior
Format: Paperback Book
Release Date: 16 Nov 2007
Author: Wojciech Cwalina
Sku: 3373924
Catalogue No: 9780789027368
Category: Business Leadership & Management
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