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A Cross-Cultural Theory of Voter Behavior

Paperback Book  |  Business Leadership & Management  |  16 Nov 2007
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A Cross-Cultural Theory of Voter Behavior/Product Detail/Business Leadership & Management
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A Cross-Cultural Theory of Voter Behavior examines the facets of political marketing and its direct relationship with the voter. Using empirical testing to determine whether voter behavior in established and emerging democracies is predictable, this book suggests a ground-breaking cross-cultural model with theoretical and strategic global implications.

Title: A Cross-Cultural Theory of Voter Behavior

Format: Paperback Book

Release Date: 16 Nov 2007

Type: Wojciech Cwalina

Sku: 3373924

Catalogue No: 9780789027368

Category: Business Leadership & Management

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