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Strategic Marketing

Hardback Book  |  Business Leadership & Management  |  08 Jul 2008
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Strategic Marketing/Product Detail/Business Leadership & Management
$398.99

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Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ‘strategic windows’ to improve their positions.

Title: Strategic Marketing

Format: Hardback Book

Release Date: 08 Jul 2008

Type: Tony Proctor

Sku: 3373473

Catalogue No: 9780415458160

Category: Business Leadership & Management

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