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Strategic Pricing for the Arts

Hardback Book  |  Business Leadership & Management  |  22 Sep 2014
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Strategic Pricing for the Arts/Product Detail/Business Leadership & Management
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Pricing is complex, especially in the creative and cultural sector. This accessible text provides a concise, practical, non-technical guide for setting prices. It brings the insights of sophisticated research into the art of pricing to the working arts manager or student, in accessible language, appropriate for students or practitioners with no formal training in economics.

Title: Strategic Pricing for the Arts

Format: Hardback Book

Release Date: 22 Sep 2014

Type: Michael Rushton

Sku: 3367680

Catalogue No: 9780415713665

Category: Business Leadership & Management

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