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Evaluating Social Media Marketing

Hardback Book  |  Business Leadership & Management  |  25 Nov 2021
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Evaluating Social Media Marketing/Product Detail/Business Leadership & Management
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This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.

Title: Evaluating Social Media Marketing

Format: Hardback Book

Release Date: 25 Nov 2021

Type: Katarzyna Sanak-Kosmowska

Sku: 3366220

Catalogue No: 9780367646523

Category: Business Leadership & Management

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