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This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.
Ideal for readers interested in business leadership & management.
Title: Marketing Fashion
Format: Paperback Book
Release Date: 16 Jun 2023
Author: Karin M. Ekstrom
Sku: 3366186
Catalogue No: 9781032204802
Category: Business Leadership & Management
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