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Influencer Marketing

Hardback Book  |  Business Leadership & Management  |  30 Nov 2020
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Influencer Marketing/Product Detail/Business Leadership & Management
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This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience.

Title: Influencer Marketing

Format: Hardback Book

Release Date: 30 Nov 2020

Type: Joyce Costello

Sku: 3366053

Catalogue No: 9780367338664

Category: Business Leadership & Management

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