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Competitive Marketing (RLE Marketing)

Paperback Book  |  Business Leadership & Management  |  26 Nov 2015
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Competitive Marketing (RLE Marketing)/Product Detail/Business Leadership & Management
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First published in 1984 to wide acclaim, John O’Shaugnessy’s best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing in a competitive environment.

Title: Competitive Marketing (RLE Marketing)

Format: Paperback Book

Release Date: 26 Nov 2015

Type: John O'shaughnessy

Sku: 3365822

Catalogue No: 9781138971387

Category: Business Leadership & Management

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