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Intercultural Marketing

Ivana Beveridge
Paperback Book  |  Business Leadership & Management  |  18 Nov 2020
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Intercultural Marketing/Product Detail/Business Leadership & Management
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With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from the marketing practice.

Title: Intercultural Marketing

Format: Paperback Book

Release Date: 18 Nov 2020

Author: Ivana Beveridge

Sku: 3365034

Catalogue No: 9780367902544

Category: Business Leadership & Management

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