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Trust and Brand Management

Hanna Gorska-Warsewicz
Hardback Book  |  Business Leadership & Management  |  23 Dec 2024
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Trust and Brand Management/Product Detail/Business Leadership & Management
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Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes.

Title: Trust and Brand Management

Format: Hardback Book

Release Date: 23 Dec 2024

Author: Hanna Gorska-Warsewicz

Sku: 3358818

Catalogue No: 9781032704814

Category: Business Leadership & Management

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