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The Advertising Agency (RLE Marketing)

Paperback Book  |  Business Leadership & Management  |  21 Dec 2015
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The Advertising Agency (RLE Marketing)/Product Detail/Business Leadership & Management
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This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies as its sources.

Title: The Advertising Agency (RLE Marketing)

Format: Paperback Book

Release Date: 21 Dec 2015

Type: Floyd Y. Keeler

Sku: 3358253

Catalogue No: 9781138997653

Category: Business Leadership & Management

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