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Marketing Technologies

Elena Simakova
Paperback Book  |  Business Leadership & Management  |  04 Aug 2016
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Marketing Technologies/Product Detail/Business Leadership & Management
$109.99

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This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants’ ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.

Title: Marketing Technologies

Format: Paperback Book

Release Date: 04 Aug 2016

Author: Elena Simakova

Sku: 3357804

Catalogue No: 9781138205994

Category: Business Leadership & Management

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